Who we are
The idea of producer Boogie Naipe came up in 2009 with Mano Brown and some friends who wanted to make a difference and create more than a brand, launching a strong trend in the market. More than that, a company that provided an authentic style to its customers, in 2013, CEO Eliane Dias elaborated and made the idea of Mano Brown viable, starting the new production company responsible for the careers of Racionais Mc's and Mano Brown (Solo). The words Boogie Naipe represent having an independent posture, “Boogie” is a style coming from the blues, with its own and very peculiar rhythms and “Naipe” means a person with a totally original style. The idea is to create a pleasurable feeling of living and acting, that of feeling unique when sharing the Boogie Naipe philosophy for example. Boogie Naipe's goal is to offer services and promote events and shows with quality artists and bring the Boogie Naipe style to everyone. But all this originality cannot go ahead without the presence of a very important factor: YOU. You make us Boogie Naipe style. MISSION Work and develop careers and projects with excellence and quality in results. Satisfy the customer looking for Boogie Naipe: entertainment, knowledge, quality culture through our artists, products and services. VISION To be the national producer, most innovative in the development of artistic careers and cultural projects. Offer in-person and online cultural entertainment engaged in social uplift, with respect and education. Enchant everyone with the best team in the show business and e-commerce sector with differentiated service and competitive prices. VALUES Our principles and values at work are thanks, ethics, simplicity and freedom of expression, innovation and boldness. Promote a quality of life for others and insist on a better society. We understand that culture in all its various forms of expression needs to be available to everyone and at all times in life.
ELIANE DIAS
Executive Director and CEO
BLACK WOMAN, MOTHER, BUSINESS, LAWYER, POLITICS AND FEMINIST In 2017 she was elected the best music entrepreneur of the year by the “Womens' Music Event Awards”. Since the founding of Boogie Naipe, he has given lectures on cultural production. She has an MBA in Business Management at Fundação Getúlio Vargas and since 2012 she has been executive director of Produtora Cultural BOOGIE NAIPE.
KAIRE JORGE
Director
Jorge has a degree in Marketing. He works within the company as an executive producer of Boogie Naipe artists. Created in 2013 the clothing brand MÜE. He also serves as director of LABBEL RECORDS, TRAP's musical label, which features artists like YUNK VINO and DANZO in Cast.
Our story
BOOGIE NAIPE CHRONOLOGY
BIRTH The producer Boogie Naipe was founded Eliane Dias, Vanessa Dias, Mano Brown and Adriano. The negotiations started after the October 2012 elections and market activities started on 13/03/2013. The company is proud to have further consolidated the name of the Racionais group and established the presence of the 4 most dangerous blacks in Brazil on social networks and digital platforms, in streaming, having placed rap in the most prestigious venues in Brazil, to bring the public of all classes the pleasure of seeing shows in excellent places, and of having contributed to Rap if he placed himself on a more professional level in business, as has been happening for decades abroad. More than that, the first 7 years of experience show a growing development in the cultural market in an effective way. 2013 In May, Virada Cultural takes place in São Paulo, it is the first in the administration of the then mayor Fernando Haddad (2012-2016). Racionais returned after the sad 2007 edition. In 2013 the show was at Pça Júlio Prestes and had an audience of over 100 thousand people in downtown São Paulo. It was a historic and exciting tour where the group sang many hits and no negative occurrences were recorded. The producer recorded everything and created a video directed by Rafael Kent. In October 2013 Racionais was the cover of the anniversary of Rolling Stone Brasil Magazine (7 years old). The interview was conducted by journalist André Caramante. The article followed the group throughout the year. The cover was made by photographer Rui Mendes. It is one of the publication's best-selling magazines in Brazil, and a milestone for the group. At the end of 2013, the production company performed two shows with several guests doing the opening shows for Racionais: In SP the presentation was in Interlagos and was attended by Rashid, Negra Li, Rincon Sapiência and other artists. In Rio de Janeiro the party was at Fundição Progresso and was attended by Ramonzin and MC Gra. The events celebrated the first year of work of the producer, taking care of the career of Racionais and Mano Brown. In addition to managing Racionais' career, the production company created the group's official store with official products being sold directly to fans through e-commerce. Together with the licensed products, the MÜE brand of the producer and partner Jorge Dias, son of Eliane Dias and Mano Brown, was created. Www.instagram.com/mueoficial 2014 The producer carried out the Racionais 25 year tour throughout the year, taking the group to the main capitals of the country. Every show featured special guests at the opening. CEO Eliane Dias carried out the tour taking care to always make room for female rap. Racionais received the award for best tour of the year by the specialized jury of the Multishow Award. In July, Racionais was on the cover of Revista CULT, an academic publication on culture. The publisher made a dossier of the group that occupied 50% of the publication, it was a tribute to the importance of Racionais for Brazilian Culture. The editorial made an emotional thanks to the producer for her professionalism, because without it the relationship with the press would not have evolved. In November 2014, Racionais released the seventh album CORES & VALORES. The album comes out on Google Play exclusively and, after a year, reaches other digital platforms. The mixing and mastering was done in NYC, United States (where many American rappers have already completed their work). The album received several critical acclaim, part of the audience was surprised by the innovative format compared to the old records, where the songs were very extensive. A clip was produced and the track Um Preto Zica had a video signed by Kondzilla (2016). Currently the video has over 16 million views 2015 The production company BOOGIE NAIPE promoted the tour Cores & Valores to publicize the most recent CD of Racionais. Once again the group went through the main cities in Brazil, taking a special show with an exclusive setting. The repertoire mixed the classics plus the new songs. The shows were recorded on video by filmmaker Pedro Gomes and posted on the group's youtube in a complete playlist of the country tour. 2016 The 5Fa1 group GoodFellaz CD was produced by Boogie Naipe with an exclusive audition held at the studios of Red Bull Station in São Paulo. The group formed by Filiph Neo, Renan Saman, Dee and DJ Will opened some shows of Racionais throughout 2016 and 2017. In December 2016 the producer released Mano Brown's first CD. An authorial work with many special guest appearances, including the legendary American musician Leon Ware. The album was highly praised by expert critics. He competed in 2017 for the Latin Grammy as one of the 5 best Portuguese language albums of the year. 2017 In June 2017, Red Bull and producer Boogie Naipe held an exhibition in honor of Racionais within RBMA 2017, an international festival of the Red Bull Station. It was the first time that the festival was held in Latin America. The event had a record audience and reverberated in all the media in the country. In addition to the exhibition, a super show was held at Audio with a live broadcast on Facebook. Throughout the year the production company promoted the Boogie Naipe tour taking Mano Brown's solo show with Banda Boogie Naipe to the main regions of the country. The launch filled the Credicard Hall in SP, taking many special guests such as Seu Jorge, Carlos Dafé, Ed Motta, Rael, Ellen Oléria, Hyldon, Max de Castro and other strong names in black music. The positive repercussion brought the recognition of the APCA Associação Paulista dos Crítica de Arte - which elected Mano Brown's show as the best of the year 2017. The balance of these five years shows the company's mission and vision in extolling the value of its artists and their importance in Brazilian culture. In December the production company relaunched the Vinyl Surviving in Hell 20 years. The shipment of vinyls sold quickly in 24 hours proving the success and importance of Racionais' work. 2018 In May, the CD SURVIVING IN INFERNO by Racionais enters the list of mandatory reading for the Unicamp 2020 entrance exam. Inclusion created a great national repercussion. Understanding the importance of the event, the production company Boogie Naipe, in partnership with Companhia das Letras, launched in October the book Surviving in Hell (which since its launch is on the list of the 10 best sellers in the country). In June 2018, the production company Boogie Naipe presented its new artist, the singer ALT NISS. The announcement was at the hearing of the vinyl of Mano Brown's solo work (Boogie Naipe) in São Paulo. The young R&B singer is in the studio finishing her debut EP scheduled for 2019. Between 2017 and 2018 the show of the project Boogie Naipe went through important festivals such as Lollapalooza, Planeta Atlântida, Koala, Breve Festival, TribalTech, Bananada among others. In November 2018, the production company promoted a special show by Racionais com Banda that filled the Citibank Hall in SP. The impeccable presentation was awarded as the best show of the year according to APCA. In the last two years Boogie Naipe performed the best shows in Brazil showing excellence in the entertainment market. 2019 In April 2019 Boogie Naipe announced the Tour 2019 Racionais 3 Decadas. The tour featured more than 10 shows across the country celebrating 30 years of the largest Brazilian rap group. In São Paulo, the demand for tickets made the production company open 3 dates to attend the volume of fans of the group. In October the tour ends with a live recording of a DVD. The work intends to be launched in 2020/2021. 2020 The producer announced in February a new musical label: Labbel Records. The label focuses more on Trap and has young artists Yunk Vino and Danzo as artists. Talents on the rise in the genre. The Bahian singer Duquesa also joined the team already acting even in the Salvador Carnival program. The Racionais group's schedule fulfilled some shows in January, February and March but was paralyzed because of the pandemic. As soon as the situation is reestablished and the events can be safely resumed, the schedule will return with scheduled shows at festivals such as STL in MG and Forró da Lua Cheia in the interior of SP. In the second semester the director Eliane Dias intends to launch her clothing brand: YEBO aimed at the female audience. Like the brand, a new step in the evolution of the production company will be the presentation of new artists and new projects in this repositioning of the cultural producer BOOGIE NAIPE, as our mission is to develop cultural projects with excellence. Recently we had the joy of receiving a great name from Brazilian popular music, Liniker is now part of the production's casting and last October 30th he released his first single with us: PSIU. The best is yet to come!